5 Class Hours

Instructor: Natalie Bartholomew 

As the landscape of community banking evolves, delivering an exceptional customer experience transcends traditional boundaries, extending into digital interactions and community engagement. Has your bank crafted a comprehensive strategy to ensure a seamless experience for customers across all platforms? In this course, you’ll explore how the customer experience extends beyond the physical branch and discover how you, in any role within the bank, can become a catalyst for change to enhance your bank’s service delivery.

Key takeaways of this course:

• The impact of social media on customer experience
• An overview of various social media platforms and their relevance to banking
• Insights into personal branding as a community banker and its connection to your bank’s marketing strategy
• The importance of consistency in fostering a strong customer experience
• The correlation between employee experience and customer satisfaction
• The vital role each community banker plays in shaping the customer experience at your bank

 

Annual School Session 

Second/Third Year Elective Course

Competency: Innovation & Engagement