9 Class Hours

Instructor: Robert Slade

Influencing others isn’t luck or magic – its science. There are proven ways to help make you more successful in any profession, when a part of your job is to influence or persuade others, in other words, to get people to “yes”. The bulk of the material in this program comes from the work of Robert Cialdini, Ph.D. Regents’ Professor of Psychology and Marketing, Arizona State University. Dr. Cialdini has spent 30 years studying the ways people are influenced. He’s whittled his findings down to six key principles, found in the fifth edition of ‘Influence: Science and Practice’.

This course will cover the Six Principles of Persuasion and Influence, developed by Dr. Cialdini. Students will learn the ethical use of the most contemporary theories and applications of six, very simple and practical strategies that will change how they think of persuasion, and help grow their degree of influence in all aspects of lives.

A constant theme throughout the history of modern management has been the rate and frequency of organizational change. The last two decades have seen a dramatic change in the pace, scope and complexity of change, and the impact to organizations, consumers, employees and the marketplace has been significant. Unfortunately, study after study has found that only upwards of 30% of strategic change initiatives meet the desired results. In the years ahead, a key component of most organizations’ success will be directly dependent upon their ability to quickly plan and implement complex change. A key component of effective leaders will continue to be the ability to skillfully guide organizations, both large and small, through a process of sustainable change and improvement. This course will build upon concepts taught in other GSBC concepts such as strategic planning, corporate culture and the Myers Briggs Type Indicator in order to help the participant see themselves as change agents, ready to positively influence their organizations strategic direction when called upon to do so.

Objectives of this course are to:

  • Understand the differences and interdependencies between strategy, change and transition
  • Learn the critical components of effective strategic leadership
  • Learn what’s required to effectively lead people through transition
  • Develop a comprehensive plan to improve strategic, change and transitional leadership in yourself and your organization

Annual School Session

Third Year, First Week Elective Course

Leadership & Human Resources Track