Dr. Rex Bennett received his BS in finance from the University of Tennessee and his Ph.D. from the University of North Carolina, Chapel Hill. He has been Director of Branch Planning for the former NationsBank, Director of Marketing Planning for First Tennessee Corporation, and Manager of International Financial Services for KPMG Peat Marwick. He is currently Professor of Strategy and Marketing at the University of San Francisco and President of his own consulting firm, Achieving Unlimited.

He has extensive work and consulting experience in competitive strategies, customer satisfaction, strategic planning, economic feasibility studies, and marketing research for a number of international, national, and regional/local banks and other firms. His clients include: the American Bankers Association, the Bank Marketing Association, Citicorp, Kaiser-Permanente, Key Banks, KPMG Peat Marwick, the former NationsBank, the U.S. Treasury Department, and the U.S. Agency for International Development. Dr. Bennett has substantial international experience in Europe, Asia, and the former Soviet Union.

Rex teaches at numerous graduate schools of banking around the country. He has published articles on strategy, competitive advantage, and marketing in the American Banker, Journal of Retail Banking, The Bankers Magazine, and Bank Marketing. He is currently writing a book on building and sustaining competitive advantage.

As President of Achieving Unlimited, he specializes in speaking and consulting on competitive advantage strategies and on developing employee and management cultures and organizational infrastructures that focus on exceptional customer satisfaction and superior profitability.